Bellabeat Case Study
A case study of smart device users' behavior, to understand the areas of improvement in Bellabeat's marketing strategy.
- Problem
- Understand how people use smart devices, and what that means for Bellabeat's marketing strategy.
- My role
- Analysis and write-up.
- Tools
- Data analysis and data cleaning (full details in the write-up)
- Result
- Areas of improvement for the marketing strategy, published as a case study on Medium.
The study
In this case study I studied smart device users’ behavior in order to understand the areas of improvement in the marketing strategy.
The full analysis, from the data and how I cleaned it to the findings and recommendations, is written up on Medium: